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Water Wise

Everyone deserves to feel empowered in the water.

About Water Wise

Water is healing—joyful, freeing, and essential to life. But for too many New Yorkers, it’s also a source

of fear.

 

Water Wise is Rising Tide Effect’s public safety education campaign, designed to change that. We deliver clear, accessible information and work to create a culture of equitable water safety education—bringing lifesaving knowledge into the heart of every community.

95% of drownings are preventable, and everyone deserves to feel safe, confident, and empowered in the water. That means making streetwise New Yorkers into water wise New Yorkers.

Water Wisdom for Beach Days

If you’re a parent, community leader, or educator who wants to spread the word about beach safety, we’ve put together this handy fact sheet to download, print, and share.

Waves

BE SAFE

Quick Reference Guide

Vital tips to make any day at the beach a safe, fun, confident one.

Upcoming Events

  • Poolside Party at the Rockaway Hotel
    Poolside Party at the Rockaway Hotel
    Fri, Jun 13
    Queens
    Join us for a poolside party at The Rockaway Hotel on June 13, all in support of Rising Tide Effect. Enjoy refreshing handcrafted cocktails, indulge in delicious bites, and take in the vibrant atmosphere as the sun dips below the horizon.

More Safe Swimming Resources

Rising Tide Effect isn't alone in our goal to teach safe swimming skills to as many New Yorkers as possible–people of all ages and abilities, from every neighborhood and borough.

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The NYC Parks Department teaches FREE swim lessons each summer.

Your nearest YMCA may have swim classes.

And our friends at Swim Strong Foundation, 

+ POOL, and Inclusive Community Wellness 

all provide swim classes in many communities as well!

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Stay Tuned for More

For more water wisdom, upcoming events, and to find out when we add more swim programs, sign up for our newsletter

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©2025 Rising Tide Effect. All rights reserved.

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