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WATER WISE™
RESPECT THE RIP.
— WATCH A MOTHER'S VOICE —
My son Elyjha didn't know what a rip current was.
"Both of them just didn't know the risk."
Elyjha’s mother is using her voice to save lives.
Share this message:
— What is WATER WISE™? —
WATER WISE™ is saving lives
Rising Tide Effect exists to free people from fear and open the door to joy — using water as the medium.
Water Wise™ is one of the ways we do it. Our public safety education campaign brings lifesaving knowledge into underserved communities across New York City, one person at a time.
95% of drownings are preventable. Most people were just never taught the risks. That's what we're here to change — making streetwise New Yorkers water wise.
WATER WISE™ Campaign seen around NYC
— Be a part of the solution —
RESOURCES FOR EVERY ADVOCATE
If you’re a parent, educator, community leader, or just someone who spends time near the water — these resources are for you. Share them. They save lives.
One page printable guide about water safety and rip currents:
Want support with water safety education?
— Learn more —
more Safe swimming RESOURCES
Rising Tide Effect isn't alone in our goal to teach safe swimming skills to as many New Yorkers as possible–people of all ages and abilities, from every neighborhood and borough.
The NYC Parks Department teaches FREE swim lessons each summer.
Your nearest YMCA may have swim classes.
And our friends at Swim Strong Foundation, and +POOL provide swim classes in many communities as well!
Check if you quality for one of Rising Tide Effect's programs:
— Support the Mission —
what you learn today
Could save a life tomorrow
Water Wise™ is free because of donors like you. Every dollar funds rip current education delivered directly into NYC schools, beaches, and community centres — reaching the families who need it most.
Your Impact
2025 in Numbers:
Workshop
Participants
600+
Program
Participants
294
Team Members
and Growing
26
— Be part of the change —
Stay water wise™
stay connected
What you learn today can save someone tomorrow.
Get seasonal safety reminders, new resources, and community updates, before beach season hits.
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