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Water Wise™
Everyone deserves to feel empowered in the water.
About Water Wise™
Water is healing—joyful, freeing, and essential to life. But for too many New Yorkers, it’s also a source
of fear.
Water Wise™ is Rising Tide Effect’s public safety education campaign, designed to change that. We deliver clear, accessible information and work to create a culture of equitable water safety education—bringing lifesaving knowledge into the heart of every community.
95% of drownings are preventable, and everyone deserves to feel safe, confident, and empowered in the water. That means making streetwise New Yorkers into water wise New Yorkers.
Water Wisdom for Beach Days
If you’re a parent, community leader, or educator who wants to spread the word about water safety, we have provided a few resources for you to consider sharing:
Upcoming Events
Sat, Jul 25Rockaway Beach BoardwalkThe Jamaica Bay-Rockaway Parks Conservancy will host the 9th Annual Jamaica Bay Festival on City of Water Day, Saturday, July 25, 2026. This is a free, fun, family event celebrating those who share the vision to champion the spirit of the Jamaica Bay community.
More Safe Swimming Resources
Rising Tide Effect isn't alone in our goal to teach safe swimming skills to as many New Yorkers as possible–people of all ages and abilities, from every neighborhood and borough.
The NYC Parks Department teaches FREE swim lessons each summer.
Your nearest YMCA may have swim classes.
And our friends at Swim Strong Foundation,
+ POOL, and Inclusive Community Wellness
all provide swim classes in many communities as well!
