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Water Wise

Everyone deserves to feel empowered in the water.

About Water Wise

Water is healing—joyful, freeing, and essential to life. But for too many New Yorkers, it’s also a source

of fear.

 

Water Wise is Rising Tide Effect’s public safety education campaign, designed to change that. We deliver clear, accessible information and work to create a culture of equitable water safety education—bringing lifesaving knowledge into the heart of every community.

95% of drownings are preventable, and everyone deserves to feel safe, confident, and empowered in the water. That means making streetwise New Yorkers into water wise New Yorkers.

Water Wisdom for Beach Days

If you’re a parent, community leader, or educator who wants to spread the word about water safety, we have provided a few resources for you to consider sharing:

Waves

BE SAFE

Quick Reference Guide

Vital tips to make any day at the beach a safe, fun, confident one.

Rip Current sandbar

Rip Currents

Relax, Raise, Ride

Know the Dangers. Learn to Stay Safe. Read more about identifying and surviving a rip current.

Upcoming Events

No events at the moment

More Safe Swimming Resources

Rising Tide Effect isn't alone in our goal to teach safe swimming skills to as many New Yorkers as possible–people of all ages and abilities, from every neighborhood and borough.

​​

The NYC Parks Department teaches FREE swim lessons each summer.

Your nearest YMCA may have swim classes.

And our friends at Swim Strong Foundation, 

+ POOL, and Inclusive Community Wellness 

all provide swim classes in many communities as well!

A man on a surf board at the beach

Stay Tuned for More

For more water wisdom, upcoming events, and to find out when we add more swim programs, sign up for our newsletter (on our homepage)

©2025 Rising Tide Effect. All rights reserved.

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