Rip Currents
RESPECT THE RIP
2024
had record high drowning deaths at NYC beaches
95%
of all drownings are preventable
520
79%
of children in families earning under $50,000/yr risk drowning
USA Swimming Foundation Study, 2017
Rip Currents 101
Rip currents aren't always visible; even experienced swimmers can miss them. Here are the basics of identifying a rip current and how to stay safe if you can’t avoid one.
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Look for a gap where waves aren’t breaking, often with darker, choppy, or murky water
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Keep a look out for a narrow, fast-moving stream heading out to sea
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Swim only when lifeguards are on duty
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Don’t panic; rip currents pull you out, NOT under
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Never swim against a rip current; only sideways toward nearby waves
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Relax: Stay calm, and tread water or float
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Raise: Try to get attention from the shore
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Ride: Let the current take you to safer waters for rescue
See if you can spot the rip currents in these pictures:




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Water Safety Starts With Rising Tide Effect
Everyone deserves a safe, confident relationship with water–especially at the beach, where coastal hazards like rip currents should never threaten human life. Rising Tide Effect runs year-round programs that equip New Yorkers with the lifesaving skills they need to stay safe in the ocean, pools, and beyond.